Local SEO Training Course: Tools, Methods and Techniques to Boost Your Business Locally
Whether you’re a small business owner or managing a multi-location enterprise, our Local SEO course is designed to equip you with the skills and strategies needed to enhance your local search presence and drive targeted traffic to your business. Register in the course today to learn how to improve your website’s local SEO!
- Duration: Half a day.
- Price: 450 CHF.
- Location: Online or at multiple locations across Switzerland (Geneva, Zurich, Basel, and Bern).
- Number of Participants: 6-16 maximum.
- Language: English.
- Course Documents: Course presentation as PDF, including tool list.
- 03 November 2024
Check Dates & Register
*10% Discount on Group Subscriptions of 3 or More.
CHF 450.-
Why is local SEO important?
Since localized results are an important part of search engine results, including Google search and others, it is vital for any business that wants to attract local customers to understand how to gain a presence in maps and local business listings.
Our Local SEO course is designed to help you optimize your website for local search success. You’ll learn the essential principles of local SEO, along with the specific strategies, local SEO tools, and techniques that make local search unique. This course covers everything from understanding local ranking factors to optimizing your Google Business Profile (GBP) and building local citations, ensuring you have the foundational knowledge to drive more local traffic to your business.
About the Local SEO Course
In this course, our SEO expert, Nadia Mojahed, will guide you along to learn the essential strategies and techniques needed to improve your business’s visibility in local search results. Whether you’re new to SEO or looking to develop your skills further, this course will guide you through the key aspects of optimizing your online presence to attract more local clients.
Key Learning Objectives:
- Understand how search engines operate and the key factors that influence local search rankings.
- Learn how to audit local profiles and Identify opportunities within local search results to boost visibility and attract more local clients.
- Create and optimize page content specifically for local search to improve relevance and ranking.
- Learn the importance of building local backlinks and business listings and how to effectively establish them.
- Optimize your Google Business Profile (GBP) to boost your local map pack and search presence and gain positive reviews from clients.
Course Overview
1. Fundamentals of Local SEO
- Understanding the basics of local search engine optimization.
- The role of local SEO in driving targeted organic traffic to your business.
- Learn SEO strategies for local business management.
2. Conducting Local Keyword Research
- Finding the right keywords to target your local audience by identifying local search intent.
- Tools and techniques for discovering high-impact local keywords.
3. On-Page Optimization
- Enhancing your website’s content and structure for better local rankings.
- Key on-page elements that influence local search visibility.
4. Understanding Google’s Local Ranking Factors
- Key elements that influence your position in local search results.
- How to align your SEO strategy with Google’s local ranking criteria.
5. Optimizing Your Google Business Profile (GBP)
- Maximizing the potential of your Google Business Profile for local search.
- Best practices for managing and enhancing your GBP listing.
- Dashboard walk-through
6. Building Local Citations and Backlinks
- The importance of citations and backlinks for local SEO success.
- Strategies for acquiring high-quality local citations and links.
7. Creating Supporting Domain Content for Local SEO
- Content development that supports your local SEO efforts.
- Create original and helpful content for boosting local search.
8. Learn how to track and analyze local SEO performance
- Master the tools and techniques to track and monitor your local SEO success.
- Gain insights to refine strategies and make data-driven decisions for continuous improvement.
- Target Audience: This Local SEO course is ideal for local business owners, marketing professionals, and SEO specialists who want to attract more local customers and improve their search visibility. It's also beneficial for freelancers and local service providers aiming to enhance their local SEO skills.
- Requirements: Familiarity with basic SEO concepts, terminology, and key metrics that are important to your business, as well as foundational understanding of digital marketing are plus.
- Additional Information:
- You will need a computer device/laptop.
- A good internet connection if the training is conducted online.
Get to Know Your Trainer
Nadia Mojahed
SEO Consultant and Founder
With over a decade of experience in the digital marketing and SEO industry for Swiss and multinational brands, Nadia specialises in helping local and international brands achieve their SEO goals and conversion objectives by implementing effective strategies specific to their business needs. Her expertise spans various industries, enabling her to deliver effective SEO solutions that boost visibility, drive organic site traffic and sales.
Nadia is dedicated to promoting diversity and inclusion in the tech industry. She is a Geneva chapter lead for Women in Digital Switzerland and an Ambassador to Google’s Women Tech Makers.
Why Choose the SEO Transformer Course?
Our extensive experience in Local SEO has helped businesses across various industries achieve top local rankings, ensuring you learn from proven strategies that deliver real results. Additionally, we provide an effective and comprehensive learning experience, with delivery methods tailored to your individual learning style. And last, we won’t leave you alone: Access to 3 group coaching sessions after the course to help you with the implementation after the course has ended.
Interested in organizing a custom Local SEO workshop for your business?
Check out our Custom SEO Workshops!
Contact us at +41 799 500 990!
Any Questions About the Course?
If you have any questions or need further information about our SEO course, feel free to reach out!
We’re here to help and ensure you have everything you need to succeed. Contact us now!
Locations
- Geneva
Voisins Coworking
- Lausanne
Spaces Main Station
- Bern
Impact Hub Bern
- Basel
Impact Hub Basel
- Zurich
Impact Hub Zurich
- Online
On-Site for Companies
Frequently Asked Questions:
It’s especially helpful for businesses with physical locations like restaurants, medical clinics, dentists, and mechanics, as well as local service providers like plumbers and tutors.
Local SEO is one of the most cost-effective marketing strategies available. It specifically targets customers who are already searching for the products or services you offer, making it an effective way to attract potential clients. To avoid crowding the search result pages with international businesses that have high budgets and resources, Google gives the opportunity for local businesses to appear on the first page via the local pack, also known as the 3-Pack which is the first 3 local results when users search with keywords with ‘near me’ or a location-specific search). As a local business, your aim is to optimize for local search and drive traffic to your website through this local pack.
Yes, a certificate of completion from SEO Transformer will be provided once you successfully finish the course.
Basic SEO knowledge is desirable but anyone who’s eager to learn about local SEO can register and benefit from the course.
