
What’s new about SEO Transformer?
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- Presenting at the BrighonSEO conference, April 2022.
- Presenting at the Women Auto Summit, June 2022
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.

SEO workshops in Switzerland
Join our monthly SEO meetups online and learn about search, developments in SEO and best practices!

Good to know
- GDPR protects your data, however data is governed by the country it passes by. For example when you share photos with friends in different countries, or when you travel. Photos of a wedding taken in Geneva can reach anywhere in the world.
- Many use SEO plugins and think that by passing automatic tool checks the optimization Is done. SEO is more about search intent, ranking factors and niche industry specific tactics. For that you need to be (or hire) an SEO expert.
- SEO process is a long term. To allow it time give it at least 6 months. To reap the benefits, continue for more than one year. If you do it properly you will dominate your niche.
- SEO is a 80 billion industry. It is that big because it brings about results.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit
and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building backlink building
by letting targeted websites talk about your business

Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. It can cause a penalty as of 2021 as Google will include page speed as a ranking factor in its upcoming core algorithm updateCheck your page speed with Google’s PageSpeed Insights