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Medical SEO Agency Services for a Healthcare Company in Vaud

  • Project Duration: 2022.
  • Vertical /Industry: Medical/ Life Sciences.
  • Location: Vaud Canton, Switzerland.
  • Services Provided: Technical SEO Audit for Multilingual Website Migration.
  • Project Lead: Nadia Mojahed, Senior SEO & AI Strategy Consultant

SEO Project Overview

A leading enterprise UX agency based in Geneva partnered with SEO Transformer for their Search Engine Optimization, paid ads, and digital marketing needs. The agency was tasked by a life sciences company to provide a UX redesign for a strategic digital initiative. The goal was to increase the initiative’s visibility within the cardiologist community that treats patients with a specific medical condition. 

 

This comprehensive audit established the technical and multilingual data integrity necessary for future AI-driven content scaling and Generative Engine Optimization (GEO) strategies across five markets.

Key Client Concerns

Redesigning and migrating a website can harm SEO. High-performing websites can lose their organic rankings and traffic if a migration is done incorrectly. For this company, delivering a site that was not only UX-friendly but also optimized for search engines and users was essential for providing a quality service.

The project involved a multilingual website with five language versions (EN, DE, FR, ES, & IT). Each version needed to be optimized for both search engines and user experience, covering critical SEO and UX design elements.

Technical SEO Migration Support

SEO services were essential for the successful redesign and migration of our multilingual website, ensuring optimal crawling, indexation, and organic performance across all language versions.

 

To guide a successful Website migration we provided SEO migration support framework covering the below phases:

  • Audit the Live Site
  • Audit the Staging Site
  • Pre-Migration: Compare Live (Old Website) vs. Staging (New Website)
  • Migration Audit Quality Assurance
  • Post-Migration MonitorinG

Technical Website Audit Elements

  • Hreflang Tags: We audited all website language versions for Hreflang annotation issues (like missing return links or non-canonical URL use) to help search engines understand the language targeting of pages.
  • URL Structure: We ensured an optimized and consistent URL structure that included language indicators to help both search engines and users navigate the site more easily.
  • Security Check: We flagged and recommended solutions for security issues or Google alerts, including checks necessary for YMYL (Your Money or Your Life) adherence and user data protection in the sensitive medical vertical.
  • Crawl and Indexation: We identified crawling issues and provided guidance on the indexation and exclusion of web pages.
  • SEO Optimization for Each Language: We provided recommendations for on-page optimizations for each website version.
  • Content Accessibility: We crawled the staging site to find redesign changes that affected accessibility and readability. We reviewed all main templates to verify their functionality with JavaScript and CSS disabled. We communicated with the web development team about any missing content.
  • Technical SEO Considerations: We examined the technical elements of each language version and made recommendations for optimizations, including load speed, mobile responsiveness, structured data, canonicalization, internal links, and redirects.
  • Website Organic Performance: We ensured proper Google Analytics tracking was in place and monitored the website’s performance before and after the migration.

Results Of SEO Migration Services

Fusing our specialized SEO services with the client’s enterprise UX redesign delivered a highly successful project with measurable outcomes:

  • Smooth Migration & Risk Mitigation: We achieved a zero-loss migration of core organic traffic and rankings, successfully mitigating the high risk associated with a large-scale multilingual website overhaul.

  • Performance Uplift: Following 3 months of migration, we saw a 30%+ boost of impressions and 22% traffic growth from high-value cardiologist-targeted search terms, resulting in improved overall traffic and visibility across the board.

  • Enhanced User Engagement: The combined SEO and UX efforts dramatically improved user engagement and conversion metrics across the site’s five language versions.

  • Compliance & Future Readiness: The audit and implementation established a robust technical foundation required for YMYL (Your Money or Your Life) adherence and positioned the client for future growth using AI-driven content and Generative Engine Optimization (GEO) strategies.

These outcomes aligned precisely with the client’s initial objectives, showcasing the success of our tailored, precision-driven approach in the complex and highly competitive healthcare/life sciences industry.

Next: Ready to Transform Your Medical Digital Strategy?

Don’t risk your next high-stakes website migration. If your enterprise is facing a major digital overhaul or needs to integrate Generative AI into your specialized Healthcare SEO strategy, partner with the experts trusted by international organizations in Vaud.

 

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