SEO/GEO Course: Tools, Strategies, and Techniques For Lasting VisibilitY
Explore our SEO/GEO training course to master the fundamentals of optimization for both search engines and generative AI tools. Learn how to create helpful content that connects with your niche audience and design a search strategy that strengthens your online presence. Take your skills to the next level and start your journey toward achieving a higher performance and return on investment.
- Duration: 1 day.
- Price: CHF 850.-
- Location: Online or at multiple locations across Switzerland (Geneva, Zurich, Bern, and Basel).
- Number of Participants: 6-16 maximum.
- Language: English.
- Included: Course frameworks, checklists, and suggested tools (free or paid) to support your implementation.
- 1 May 2026 (Registration ends on March 31st at 10 PM)
CHF 850.-
*10% Discount on Group Subscriptions of 3 or More.
About the SEO and GEO Course
Most courses teach you how to “fix” a website. We teach you how to reprogram your brand’s narrative for the AI era. During the workshop, we apply our 4-Step Framework to your specific business:
- Identity Alignment (The “Entity” Check): We ensure AI agents (LLMs) categorize your brand correctly—no more “Hardware vs. Person” confusion.
- Semantic Mapping: Moving from keywords to “Topics & Clusters” that ChatGPT and Perplexity actually look for.
- The “Citation” Engine: Technical strategies to move your brand from a “link on page 2” to a “cited source” in an AI Overview.
- Feedback Loop: Using modern analytics to measure not just “clicks,” but Brand Salience and AI Sentiment.
Key Learning Objectives
Master the fundamentals of SEO and GEO, understand the benefits of long-term optimization, and gain the skills to put effective strategies into action.
Learn how to professionally plan and execute customized digital marketing and search strategies tailored to business needs.
Protect your marketing budget by knowing when, where, and how much optimization is needed.
Continuously measure and improve your success with tools, such as Waikay, Profound and Otterly, that help you track performance.
Detect and correct website issues that impact performance.
Build expertise in creating and implementing SEO/GEO strategies to grow visibility in the age of agentic AI.
Apply tactics in real-world scenarios to boost organic visibility and traffic.
Course Overview
1. Deeper Understanding of SEO in the AI era:
Definition of SEO and GEO, and their role in digital marketing.
Quick wins and long-term approaches for sustainable growth.
Identifying the key factors that matter for your business’s online presence.
Differences in SEO/GEO structure across industries.
Understanding search engine algorithms, AI-driven updates, and how to adapt to constant changes.
2. Identifying website Issues and their Solutions
How to effectively conduct an SEO/GEO audit for your website.
Analyzing and comparing your site’s organic and generative performance with competitors.
Evaluating, prioritizing, and acting on your findings.
Essential tools that support this process.
3. Optimizing with A priority roadmap
The Framework in Action: Applying the 4-Step Methodology to your site.
Topic Clusters over Keywords: Why the old “Keyword list” is dead.
Schema as Strategy: Using code to talk directly to the AI “brain.”
Leveraging ideas for content marketing and GEO visibility.
4. Hands-On Workshop for Practical Experience
Real case analysis: audit and optimize your website with trainer guidance.
Identifying optimization opportunities for both search engines and generative AI.
Developing a roadmap and timeline to enhance visibility.
Planning quality control with key performance indicators (KPIs).
Sharing and discussing results with peers for collaborative learning.
5. Managing SEO Projects Successfully
Defining objectives and crafting the right strategy.
Planning and executing a combined SEO/GEO optimization strategy.
Coordinating internal resources and external agency support.
Monitoring progress, adapting to AI-driven changes, and making continuous improvements.
6. Bonus: 15-Minute 1-on-1 Implementation Check-in
A private follow-up session to ensure you are successfully applying your new SEO/GEO skills to your specific website.
- Target Audience: This SEO/GEO course is ideal for marketing professionals, small business owners, SEO/GEO beginners, web developers, content writers, and in-house marketing teams looking to enhance their skills.
- Requirements: Basic knowledge of SEO/GEO concepts, terminology, and key metrics is a plus, as well as a general understanding of digital marketing are a plus..
- Additional Information:
- You will need a computer device/laptop.
- A good internet connection if the training is conducted online.
Certification & Success Assurance
SEO/GEO Certification
Receive an official SEO/GEO Certificate of Completion from SEO Transformer upon successful finishing of the course. Showcase your expertise in search and AI visibility to employers and clients.
Success Assurance
Your results matter. If you feel you haven’t met the course objectives, you may retake the course at no additional cost, subject to the availability of future scheduled sessions within one year.
Meet Your SEO/GEO Course Trainer
Nadia Mojahed
Digital SEO Consultant
With over 10 years of digital marketing experience, Nadia helps Swiss and international brands achieve measurable growth through SEO and GEO. By implementing strategies tailored to each business, she has consistently boosted visibility, increased organic traffic, and driven higher conversions across multiple industries.
Why Choose the SEO Transformer Course?
Our extensive experience in SEO and digital marketing has helped businesses across various industries achieve top search rankings. We provide an effective and comprehensive learning experience, covering all aspects of SEO with delivery methods tailored to your individual learning style. Don’t miss the opportunity and register today!
Interested in organizing a custom SEO Workshops for your business?
Check out our Custom SEO Workshops!
Contact us at +41 799 500 990!
Any Questions About the Course?
If you have any questions or need further information about our course, feel free to reach out!
We’re here to help and ensure you have everything you need to succeed. Contact us now!
Locations
- Geneva
Voisins Coworking
- Lausanne
Spaces Main Station
- Bern
Impact Hub Bern
- Basel
Impact Hub Basel
- Zurich
Impact Hub Zurich
- Online
On-Site for Companies
Frequently Asked Questions:
Learning can seem a bit complex at the beginning just like any other new topic you’re trying to learn. However, with the right guidance and learning material, anyone can develop their level of knowledge and start a career in search. Our course breaks down SEO and GEO practices and concepts into manageable modules, making it accessible and easy to follow, regardless of your starting point.
You will have to complete hands-on projects where you can apply your learnings and put your skills into practice. This will help your trainer review your progress and give you some tips for the future. It’s also a great opportunity to show your work to future leads and employers.
Our SEO/GEO course equips you with in-demand skills that are highly valued in today’s digital market, as employers and clients are always in search of professionals who can drive organic visibility and traffic. Whether you’re looking to advance in your current role, transition into a new career in digital marketing, or improve your business’s online presence, earning your SEO/GEO certification will set you apart.
No advanced prior SEO/GEO knowledge is required to take this course. We start with the basics and gradually build up to more advanced topics.
Terms and Conditions
To ensure an interactive and high-quality experience, a minimum of 6 and a maximum of 16 participants is required.
If the minimum is not met: The course will be rescheduled, or you will receive a 100% full refund immediately.
Confirmation: Decisions are finalized and communicated at least 5 days before the scheduled start date.