SEA Consultant:
AI-Powered Google Ads Strategy & Management
Let your ad spend work harder — through strategy, structure, and smart automation.
At SEO Transformer, our SEA experts help Swiss and international brands turn every click into measurable growth.
Combining human expertise with data-driven precision, we maximize ROI across Google Ads (AdWords) and the Google Display Network — from search to remarketing. Every campaign we manage is built for performance, accountability, and long-term growth.
Start Maximizing Your Ad’s ROI
Get a Smarter Paid Search Built on Data & Strategy
With us, you’ll get campaigns built on real performance data, not assumptions.
- Holistic Search Advantage: We analyze keyword intent across both SEO and SEA to ensure your paid bids target the highest converting terms, avoiding wasted budget on terms your organic channel already owns. This strategic alignment ensures a rising tide for all things search.
- Quality Score & Cost Control: We proactively manage and improve your Quality Score and ad relevance, directly cutting costs and fighting back against inflated CPCs.
- AI-Driven Bid Strategy: We leverage advanced algorithms beyond default smart bidding to predict true customer lifetime value (CLV) and optimize bids for profit, not just clicks.
- Conversion Obsession: Our focus isn’t just on traffic; it’s on Conversion Rate Optimization (CRO). We audit and improve your landing page experience to maximize the return on every franc spent.
- Transparent Reporting: We deliver clear, actionable reports focused on profitability metrics (CPA, ROAS), not vanity metrics.
Scale Smarter With Our AI-Driven Paid Growth Process
Strategic Audience & Intent Profiling
We go beyond basic demographics. Our AI-driven analysis identifies your high-value target audience, their precise search intent, and the full customer journey to ensure every ad targets qualified prospects in Switzerland and internationally.
Advanced Keyword & Competitive Mapping
Leveraging deep market intelligence, we research high-converting keywords and proactively map your competitors' spend. Our "Fan-Out Keyword Strategy" ensures comprehensive coverage while minimizing wasted budget.
Campaign Architecture & Creative Build
We design sophisticated campaign structures across Google Search, Shopping, and Display. This includes ad group segmentation, compelling ad copy, relevant landing pages, and conversion-focused creative assets.
AI-Optimized Bidding & Continuous Performance
Our work doesn't stop at launch. We implement advanced, AI-optimized bidding strategies to maximize ROAS (Return on Ad Spend) and continuously monitor campaign performance, adjusting for market changes and new opportunities.
Accelerate Growth with Smart PPC & SEA Strategy
Our approach covers the full spectrum of paid advertising, from deep strategy to hands-on execution across Google’s platforms.
Full SEA Strategy & Audit
Foundation & Budget
Strategic Roadmap: Comprehensive analysis of your existing campaigns. Budget allocation optimized for profitability across Swiss and international markets. Includes strategy for Performance Max (PMax) campaigns.
Google Ads (AdWords) Management
Search & Conversion
PPC Execution: Expert management of Search, Performance Max, Video, and Programmatic Ads. Aggressive optimization for high-intent queries, continuous A/B testing, and advanced Audience targeting.
Display Advertising & Retargeting
Awareness & Full-Funnel
Full-Funnel Reach: Strategy and execution for the Google Display Network. Custom retargeting and display campaigns built on data segments to guide users back to conversion.
Landing Page CRO & Quality Score
Maximize ROI
Friction Reduction: We audit and redesign landing pages to improve Quality Score and conversion rates. We ensure correct Schema Markup is implemented to enhance ad relevance and performance.
Technical Setup & Tracking
Data Accuracy
Hygiene: Full technical setup validation, including GTM, conversion tracking, server-side tracking, Google Merchant Center setup and feed integrity, and ensuring full GDPR/Swiss Data Compliance across all ad platforms.
Our 90-Day Paid Growth Priority Framework
We sequence your campaign efforts across three defined phases to maximize quick wins while building a durable, profitable performance engine—whether launching new campaigns or optimizing existing ones.
This framework ensures early wins within the first month, refinement by month two, and consistent ROI by month three—whether we’re scaling new paid efforts or optimizing long-standing accounts.
Build Your 90-Day Plan today. Contact us!
Activate the right Google Ads Channel for Maximum ROI
Our strategy ensures your message is optimized for the right format and placed precisely where your target audience is looking—from the search bar to YouTube.
Search Engine Advertising
High-Intent Conversion: Seize the maximum number of business opportunities by making your business visible in the first results of search engines, connecting you with users actively searching for your service.
Audit & Optimization
Performance Evolution: Google Ads never stops evolving. We provide continuous audits and optimization that address new functions, new ad formats (including Mobile Advertising), and emerging technologies to keep your campaigns competitive.
Google Shopping & PMax
E-commerce & In-Store Sales: Generate sales with Shopping ads on the 1st page of Google. Our expertise includes Google Merchant Center setup and optimizing Performance Max campaigns for maximum e-commerce and retail ROI.
Display Advertising
Brand Reinforcement & Reach: Broadcast your ads on millions of websites to reinforce the reputation & image of your brand and stay top-of-mind throughout the customer journey.
Video Advertising
Interactive Engagement: Ever more interactive, video ads offer all of the advantages to capture your audience, promote your brand, and support your sales through compelling content on YouTube and beyond.
Remarketing
Conversion Recovery: Reach former users of a website or a mobile application who did not convert. Remarketing brings qualified leads back to complete the desired action, closing the funnel.
Google Ad Grants
Non-Profit Impact: We manage Google Ad Grants to allow non-profit organizations to promote their activities with up to $10,000 USD of free Google Ads spend per month, maximizing mission visibility.
Diagnostics: Answer the Big Question Marks Fast
Need rapid answers on why your paid spend is underperforming? We deliver fast, high-impact audits.
PPC/SEA Spend Leak Audit
Identify wasted ad spend, high-cost non-converting keywords, and poor budget allocation.
Ad Platform Tracking Hygiene Check
Ensure your conversion data is 100% accurate across all tracking platforms (crucial for bidding AI).
Landing Page Conversion Sprint
Rapid testing and optimization to lift the conversion rate of your top 3 ad landing pages.
Expand Reach: Paid Social & Programmatic
While our focus here is maximizing Google Ads and SEA performance, we understand that true digital growth often requires a multi-channel approach. We also manage highly targeted campaigns across key social and display platforms.
Paid Social (Meta/Facebook & Instagram)
Focus & Strategy:
Targeted Engagement & Demand Generation: We design, execute, and optimize full-funnel campaigns on Meta’s platforms. We leverage detailed audience segmentation, custom creatives, and conversion APIs to drive sales, leads, and brand engagement.
Key Benefit :
Captures users who aren’t actively searching, building demand and fostering brand loyalty through precise targeting.
LinkedIn Advertising
Focus & Strategy:
B2B Lead Generation & Thought Leadership: Specialized campaigns targeting specific company sizes, job titles, and industries. Ideal for Swiss B2B, SaaS, and Enterprise clients focused on generating high-quality leads and establishing authority.
Key Benefit :
Provides direct access to decision-makers and high-value professional audiences.
Programmatic Advertising
Focus & Strategy:
Automated Display & Video at Scale: We utilize demand-side platforms (DSPs) to purchase ad space across a vast network of sites and apps in real-time. This includes advanced audience targeting and geo-fencing for maximum efficiency.
Key Benefit :
Reaches hyper-specific audiences across the web with high frequency and efficiency, maximizing brand awareness and retargeting effectiveness.
Service Areas & Coverage
We manage high-performance paid campaigns for clients across Switzerland and internationally.
- Zurich & Geneva: Enterprise, finance, and technical B2B/eCommerce stacks.
- Romandie: NGOs, multilingual organizations, and specialized service industries.
- International: Multi-market rollouts and international budget governance.
Our SEA Experts : Tactical Tenured Team
Our experienced consultants pair technical know-how with a deep and dynamic understanding of both search and audience intelligence to maximize your ad efficiency.
Nadia
Search Strategy Lead (SEA & SEO)
Leads strategic planning and advanced optimization of both SEA and SEO campaigns, ensuring your budget aligns with long-term profit goals and integrated growth.
Filip
SEA Expert
Focuses on Technical Audits, E-commerce, conversion tracking (GTM/API), and compliance. He manages complex Google Merchant Center setup and product feed integrity, maximizing retail performance.
Ready to See Your Ad Spend Deliver Maximum ROI?
Your first step is understanding your current efficiency. We guarantee a clear, actionable roadmap based on data—not assumptions.