SEO/GEO Course: Tools, Strategies, and Techniques For Lasting VisibilitY

Key Learning Objectives

• Master the fundamentals of SEO and GEO, understand the benefits of long-term optimization, and gain the skills to put effective strategies into action.

• Learn how to professionally plan and execute customized digital marketing and search strategies tailored to business needs.

• Protect your marketing budget by knowing when, where, and how much optimization is needed.

• Continuously measure and improve your success with tools that help you track performance.

• Detect and correct website issues that impact performance.

• Build expertise in creating and implementing SEO/GEO strategies.

• Apply tactics in real-world scenarios to boost organic visibility and traffic.

Course Overview

1. Deeper Understanding of SEO in the AI era:

• Definition of SEO and GEO, and their role in digital marketing.

• Quick wins and long-term approaches for sustainable growth.

• Identifying the key factors that matter for your business’s online presence.

• Differences in SEO/GEO structure across industries.

• Understanding search engine algorithms, AI-driven updates, and how to adapt to constant changes.

2. Identifying  website Issues and their Solutions 

• How to effectively conduct an SEO/GEO audit for your website.

• Analyzing and comparing your site’s organic and generative performance with competitors.

• Evaluating, prioritizing, and acting on your findings.

• Essential tools that support this process.

3. Optimizing with A priority roadmap 

• Overview of key SEO/GEO factors.

• Organizing topics, clusters, and website structure.

• Refining keywords, entities, and page layout.

• Leveraging ideas for content marketing and GEO visibility.

• Integrating AI into SEO/GEO processes and workflows.

4. Hands-On Workshop for Practical Experience”

• Real case analysis: audit and optimize your website with trainer guidance.

• Identifying optimization opportunities for both search engines and generative AI.

• Developing a roadmap and timeline to enhance visibility.

• Planning quality control with key performance indicators (KPIs).

• Sharing and discussing results with peers for collaborative learning.

5. Managing SEO Projects Successfully

• Defining objectives and crafting the right strategy.

• Planning and executing a combined SEO/GEO optimization strategy.

• Coordinating internal resources and external agency support.

• Monitoring progress, adapting to AI-driven changes, and making continuous improvements.