SEO/GEO Course and Coaching Program in Switzerland
The SEO/GEO training course and coaching program is designed to help you learn both Search Engine Optimization and Generative Engine Optimization directly from industry experts, apply your learnings in practice, and avoid costly mistakes. This program is ideal for small business owners, solo entrepreneurs, or anyone with limited time and resources who wants to strengthen their online presence and achieve business goals.

- Location: Online or at multiple locations across Switzerland (Geneva, Zurich, Bern, and Basel).
- Number of Participants: 6-16 maximum.
- Language: English.
- Course Documents: Course presentation as a PDF, including the list of tools.
- Multiple Dates
*10% Discount on Group Subscriptions of 3 or More.
About the SEO/GEO Training and Coaching Program
- Target Audience: This SEO/GEO training program is ideal for marketing professionals, small business owners, web developers, content creators, and in-house marketing teams looking to enhance their SEO/GEO skills.
- Requirements: Familiarity with basic SEO/GEO concepts, terminology, and important key metrics for your business, as well as a foundational understanding of digital marketing are advantageous.
- Additional Information: You will need a computer device/laptop and a good internet connection.
Key Learning Objectives:
Master the fundamentals of SEO and GEO, understand the benefits of long-term optimization, and gain the skills to put effective strategies into action.
Learn how to professionally plan and execute customized digital marketing and search strategies tailored to business needs.
Protect your marketing budget by knowing when, where, and how much optimization is needed.
Continuously measure and improve your success with tools that help you track performance.
Detect and correct website issues that impact SEO/GEO performance.
Build expertise in creating and implementing SEO/GEO strategies.
Apply tactics in real-world scenarios to boost organic visibility and traffic.
Course Overview:
1. Website Audit:
The program begins with an audit to identify critical issues affecting your website’s crawling and visibility.
You’ll receive a report with clear fix recommendations and explanations.
This provides a snapshot of your website’s performance and ongoing monthly guidance with actionable tips tailored to your needs.
2. Comprehensive SEO/GEO Training Course:
Dive into SEO and GEO with practical, expert-led sessions.
Master search strategy planning, competitor analysis, keyword research, content optimization, and identifying search intent and visibility factors across search engines and Generative AI tools.
Learn essential backlink-building techniques.
Leverage social media to amplify content efforts and drive more organic traffic.
3. One to One Monthly Mentoring and Support Sessions:
- Get support along the way with monthly mentoring and support calls.
- Gain ongoing access to expert guidance and tailored insights to boost your efforts, avoid mistakes, and ensure sustained organic growth.
4. Weekly Email Helpdesk:
- Get answers and tips on pressing optimisation issues.
- You send an email and receive an answer in 1-2 days.
Course Duration and Pricing:
Get to Know Your SEO/GEO Trainer

Nadia Mojahed
Digital SEO Consultant
With over 10 years of digital marketing experience, Nadia helps Swiss and international brands achieve measurable growth through SEO and GEO. By implementing strategies tailored to each business, she has consistently boosted visibility, increased organic traffic, and driven higher conversions across multiple industries.
Why Choose the SEO Transformer Training Course?
We have years of experience in digital marketing and SEO, helping businesses in various industries achieve top rankings and boost their organic traffic. Our role is to help you establish the right set of SEO skills that help you elevate your business through a customized course tailored to your learning style. Explore what clients say about our SEO services and workshops here!
Custom SEO Workshops For Established Businesses
Are you interested in organizing a custom SEO workshop for your business?
Check out our Custom SEO Workshops!
Contact us at +41 799 500 990!
Have questions before enrolling?
Reach out to us with your inquiries, and we’ll be happy to assist you. Give us a call at +41 799 500 990 or Contact us here!
Locations
- Geneva
Voisins Coworking
- Lausanne
Spaces Main Station
- Bern
Impact Hub Bern
- Basel
Impact Hub Basel
- Zurich
Impact Hub Zurich
- Online
On-Site for Companies
FREQUENTLY ASKED QUESTIONS:
Our SEO/GEO training course equips you with the skills to strengthen your online presence in both traditional search engines and Generative AI platforms. You’ll learn how to plan and execute effective strategies, optimize content for visibility, and apply practical techniques such as competitor analysis, keyword research, backlink building, and content clustering. By mastering these skills, you’ll be able to drive sustainable organic traffic, improve website rankings, and boost engagement with your target audience — while avoiding costly mistakes and protecting your marketing budget.
SEO can be challenging to navigate, but with a solid understanding of SEO basics and consistent practice, it becomes manageable. Investing in SEO coaching can provide the guidance needed to master essential practices and build confidence in your SEO skills. As SEO is a complex long-term process, ensuring correct implementation is critical.
With consistent effort and the right training resources, you can learn the fundamentals of SEO (Search Engine Optimisation) and GEO (Generative Engine Optimization) in just a few weeks. However, both are ongoing processes — true mastery comes with continuous practice, testing, and staying up to date with industry changes. To support this journey, we offer flexible training options tailored to different experience levels, so you can progress at a pace that fits your goals.
The SEO coaching course can be conducted online or in person.
To become SEO certified, you need to build expertise in SEO through dedicated learning and hands-on practice. Many professionals achieve this by completing comprehensive SEO training programs. At SEO Transformer, our course includes not only the training part but also coaching sessions to guide you through real project implementation. Once you complete the training, you’ll receive an SEO certification to validate your skills.