This article provides valuable insights and strategies for businesses in the real estate, online course, and interior design industries to improve their search engine optimization (SEO) and expand their online presence. The article covers three key questions..
The tech industry has traditionally been male-dominated, but there is a growing recognition of the need for more diversity and inclusion. Encouraging women to pursue a career in tech is essential for creating a more diverse and inclusive workforce. This...
Gender diversity speakers can play a crucial role in promoting workplace inclusion by inspiring employees to embrace differences and challenging biases.
Insights by Glenda Cordonne, Strategic, Operational Marketing, and Social Media Expert. Social networks are now an integral part of our daily lives. Instagram, Facebook, Twitter,… are just some of the most popular and widely used social media platforms that record...
The transcript provides a summary of a workshop on Facebook and Instagram ads for the Swiss market in 2023. The event is hosted by SEO Transformer, a digital and SEO agency in Switzerland. The guest speaker, Arnaud Poullin, is a...
This is a transcript of a workshop on content strategy in practice, hosted by the SEO & Web Swiss Chapter. The workshop features guest speaker Pauliina Rassi, a content strategist, communications consultant, and copywriter. The workshop focuses on practical tips...
What’s new about SEO Transformer?
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.
- Explore our SEO guides per industry.
Community SEO Workshops in Switzerland and Beyond
Join our community SEO workshops online and learn about search developments, digital marketing and more.
Good to know
- GDPR protects your data, however data is governed by the country it passes by.
- Content SEO goes beyond passing tool and plugin checks, such as Yoast or others. It involves understanding search intent, ranking factors, and employing industry-specific tactics. To drive organic growth with SEO, it's essential to either be knowledgeable or hire an SEO expert.
- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. Check your page speed with Google’s PageSpeed Insights
