The transcript provides a summary of a workshop on Facebook and Instagram ads for the Swiss market in 2023. The event is hosted by SEO Transformer, a digital and SEO agency in Switzerland. The guest speaker, Arnaud Poullin, is a...
This is a transcript of a workshop on content strategy in practice, hosted by the SEO & Web Swiss Chapter. The workshop features guest speaker Pauliina Rassi, a content strategist, communications consultant, and copywriter. The workshop focuses on practical tips...
To start with, it is important to understand how the AI content generators function. Based on an engineered language model that examines a colossal collection of publicly available data (ex. Wikipedia, the Internet Archive, WordPress, New York Times, GitHub, Reddit…...
Stories have the power to move us and change our behaviour, to shift us from indifference to positive, constructive action. But too many organisations throw away the chance to use this simple, straightforward technique to achieve their goals. Worse still,...
Here is what Google Trends tells us about a few trending search topics for five Swiss cities (Geneva, Lausanne, Bern, Basel and Zurich) globally in the past five years (2017-2021) when it comes to topics such as art & entertainment,...
Here I share the topics I covered during my session about the SEO process challenges and wins during the BrightonSEO conference in April 2022, which hosted more than 3000 SEO, digital marketing, and web development experts and enthusiasts. I had...
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Good to know
- GDPR protects your data, however data is governed by the country it passes by.
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- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
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