To start with, it is important to understand how the AI content generators function. Based on an engineered language model that examines a colossal collection of publicly available data (ex. Wikipedia, the Internet Archive, WordPress, New York Times, GitHub, Reddit…...
Stories have the power to move us and change our behaviour, to shift us from indifference to positive, constructive action. But too many organisations throw away the chance to use this simple, straightforward technique to achieve their goals. Worse still,...
Here is what Google Trends tells us about a few trending search topics for five Swiss cities (Geneva, Lausanne, Bern, Basel and Zurich) globally in the past five years (2017-2021) when it comes to topics such as art & entertainment,...
Here I share the topics I covered during my session about the SEO process challenges and wins during the BrightonSEO conference in April 2022, which hosted more than 3000 SEO, digital marketing, and web development experts and enthusiasts. I had...
Wondering which Swiss Canton that has the most searches on Google around Valentine’s Day? According to Google’s keyword search volum (see below terms & notes for definitions), the Canton of Valais is the Swiss Canton that has the most Valentine’s...
Our 6 expert SEO strategy tips are the most important elements to include in your digital plan for all times. An effective SEO strategy is essential to help grow your website’s qualified leads and sales. Without it, your website will...
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Good to know
- GDPR protects your data, however data is governed by the country it passes by.
- Content SEO goes beyond passing tool and plugin checks, such as Yoast or others. It involves understanding search intent, ranking factors, and employing industry-specific tactics. To drive organic growth with SEO, it's essential to either be knowledgeable or hire an SEO expert.
- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. Check your page speed with Google’s PageSpeed Insights