Which Swiss Canton Celebrates Valentine’s Day Most?

Wondering which Swiss Canton that has the most searches on Google around Valentine’s Day? According to Google’s keyword search volum (see below terms & notes for definitions), the Canton of Valais is the Swiss Canton that has the most Valentine’s Day related searches compared to all other regions in Switzerland.

The cantons of Jura and St. Gallen come after in the rank. 

If you count Valentine’s Day as a celebration of romance and love, then the canton of Valais is the most Swiss romantic canton. Would the secret be it’s unique location in the heart of the Alps, upscale recreational resorts, and many of the spectacular Rhône river valley vineyards?

We have the full list of other Swiss regions rankings below. But before we dive into that, let us share some interesting findings about Valentine’s Day search in Switzerland. 

What search trends unveil about Valentine’s Day in Switzerland ?

According to Google’s trends covering the period 1.1.2019- 1.1.2022, we can see:

• Valentine’s Day searches build throughout January, spiking from February 10 to February 14
• Interest in Valentine’s Day has decreased in 2020 compared to 2019, which we can link to Covid-19 pandemic
• The most researched topics related to Valentine’s Day in Switzerland are not only gifts but also menus, ideas, dinner, sayings and others. Each canton has its own trends for Valentine’s Day. 

Taking random search samples, for example, in the cantons of Basel and Schwyz, people search most for love sayings. In Zurich, people search for GIFs and memes (a meme is a cultural artifact that spreads virally and often puzzling, humorous, entertaining or inspiring.). They also search for dinner, quotations, friendships and happiness topics. 

Valentine’s Day searches for 20 Swiss cantons  

Here are the 26 Swiss cantons intrets in Valentine’s Day represented by Google keyword search volumes. Check out where your canton is at and if you have any interesting information you would like to add about your region, share it with us. 

The rank in words:

1. Valais

2. Jura

3. St. Gallen

4. Lucerne

5. Fribourg

6. Ticino

7. Aargau

8. Schwyz

9. Nidwalden

10. Thurgau

11. Solothurn

12. Appenzell Ausserrhoden

13. Vaud

14. Grisons

15. Appenzell Innerrhoden

16. Bern

17. Glarus

18. Obwalden

19. Neuchatel

20. Schaffhausen

21. Geneva

22. Basel City

23. Zug 

24. Zurich

25. URI

26. Basel country

And last here was the most shared content in Switzerland on social media related to Valentine’s Day in 2021:

1. Valentine’s week Grand Resort Bad Ragaz
2. The Unexpected Valentine’s Day surprise Short film

3. Best Valentine’s Day Cake 

4. Saint Valentine’s Day Au Parc Hôtel

5. Valentine’s Day message to single people

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