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Medical SEO Case Study - Aesthetic Clinic in Geneva, Switzerland

SEO Project Overview

The Aesthetic Medicine Clinic, is a leading clinic in the heart of Geneva, Switzerland, offering non-invasive aesthetic treatments, cutting edge technologies and skincare solutions to help patients achieve their beauty goals. The clinic is led by expert aesthetic doctors and internationally renowned injector trainers in the field of aesthetic medicine.

The Aesthetic Clinic sought the help of an SEO agency in Geneva and enlisted the expertise of SEO Transformer to reflect its leading position, grow its visibility and enhance patients booking online.

In response to this need, SEO Transformer conducted a thorough analysis of the clinic’s online performance, website situation, the aesthetic industry landscape, local competitors, the needs and pain points of the target audience. This analysis laid the groundwork for implementing targeted SEO strategies to close the visibility gap, grow the clinic’s local search performance and patients bookings.

Key Client Concerns

The aim of SEO Transformer was to devise practical SEO solutions that align with the clinic’s online growth objectives, set KPIs, plan and implement optimizations.  

The clinic’s digital presence did not mirror its actual position as the leading aesthetic clinic in Geneva. The discrepancy between the clinic’s standing and its online representation raised concerns about potentially missed opportunities and misaligned perceptions among potential clients.

Despite prior optimization efforts by previous service providers, the website’s organic performance remained low. The clinic relied on word of mouth and returning patients. This shortfall impacted the clinic’s ability to attract new clients online and fully capitalize on its leading position in the real world.

Strategies and Implementation

SEO Transformer adopted a multi-faceted approach to enhance the clinic’s organic rankings and lead generation. The following steps were taken to achieve the pre-set objectives and KPIs:

1. SEO Strategy:

We identified industry trends, topics, and high-potential keywords by analyzing user search patterns, organic and paid search rankings and the competitive landscape. This research guided optimization strategies, project roadmap and priorities to enhance relevance and visibility on search engine results pages.

2. Content Audit and Optimization:

  • Content Assessment: We thoroughly examined the clinic’s existing pages for content, UX design, organic rankings, user engagement and conversions. We identified areas requiring improvement to align with the clinic’s goals and market demands.
  • Content Optimization: We have created new optimized content, and optimized those currently existing with high potential keywords. We ensured content that satisfies user search intent and ranking factors in line with the clinic’s direction and medical industry best practices.
  • On-page SEO and Internal linking: We ensured that all on-page SEO elements were in place for the optimized content, and that pages are properly interlinked.

3. Technical Audit and Optimization:

We conducted an in-depth audit of technical issues to identify and fix crawling, indexability and internal linking issues, improper use of categories and canonicalization, page speed, as well as structural and navigation issues. This audit aimed to ensure a technically sound website and an optimized user experience.

4. Local SEO Audit and Implementation:

  • Optimizing Local Search Visibility: We executed local SEO audit and optimizations to improve the clinic’s visibility in local searches. This involved refining the website’s content strategy and structure to align with location-specific keyword
  • Google My Business Optimization: Optimized the clinic’s Google My Business profile by providing accurate information and highlighting services, relevant content and posts.
  • Local Citations Building: We established local citations on selected quality websites to strengthen the clinic’s presence in local searches, improving local search visibility.

5. Ongoing Optimization, Reports and Alignment:

  • Our SEO service has been conducted on an ongoing monthly support basis to ensure the website stays updated, continuously refining content, keywords, and technical aspects to maximize return on investment.
  • We aligned with the aesthetic clinic’s team and social media service providers to synchronize roadmap and harmonize communication across the different marketing channels.
  • We have continuously monitored the SEO progress against the KPIs we have set, and adjusted the strategy and implementation as needed to ensure sustained growth and maximized results in the ever changing and competitive online space.

Medical SEO Project Results

The SEO strategy and implementation have delivered exceptional organic visibility and lead generation results for the Aesthetic Medicine Clinic with targeted reach from Geneva area and neighboring Swiss cities.

  1. Over 230% increase in search visibility.
  2. Over 200% increase in organic traffic.
  3. Over 180% enhanced user Engagement and conversions.
  4. A significant rise in patient bookings.

The Aesthetic Clinic’s Feedback

Dr. Nasser Madi

Aesthetic Medicine Clinic

Coming soon.

Future Outlook

As the partnership continues, the clinic anticipates sustained organic growth and improved online footprint despite the competitive landscape of aesthetic medicine.