SEO For Event Planner In Switzerland – Case Study
- Client: OZPropOZ
- Project Duration: February 2023 - Present
- Client Vertical /Industry: Event Planner/ Wedding Industry
- Client Location: Geneva, Switzerland
- Service Area: Nationwide in Switzerland and Internationally
- Services Provided: SEO Agency Service, Content Optimization , SEO Training , Website Design and Development.
SEO Project Overview
OZPropOZ, a Swiss event planner startup founded in January 2023, specializes in marriage proposal planning services, needed an SEO Agency to validate the business opportunity online, create a website, craft an effective SEO strategy and execute it to reach potential customers in Switzerland and internationally. OZPropOZ engaged SEO Transformer for those digital needs. After validating the online potential, we came up with a customized SEO strategy that brought about rapid and impressive success.
Key Client Objectives
OZPropOZ communicated key objectives and concerns, including:
Uncertainty of Success
The primary concern for the client revolved around uncertainty regarding the necessity and potential success of the startup's online presence. The client sought validation on whether investing in an online strategy was essential and how it could impact the overall success of the business.
Visibility and Reach in a Competitive Space
The client was also concerned about the potential of reaching potential clients outside of Switzerland, with also being a new business and having competitors who had been present online for decades, continuously optimizing their content.
Budget Considerations
Budget constraints were a significant concern for OZPropOZ, being a startup. The client emphasized the need for a cost-effective yet impactful SEO strategy to make the most of the limited financial resources available.
Event Planner SEO Services
We strategically planned and targeted an effective approach to reach client’s objectives rapidly. Here is how we did it:
1. Event Planner Keyword Strategy:
- We got in-depth insights into the needs of our target audience—primarily men and individuals from the LGBTQ+ community seeking proposal event planners.
- We conducted thorough research using keyword analysis tools, analyzed competitors’ traffic-driving pages, and tested user data across various countries.
- We looked for users’ pain points, proposal services and packages, themes (like picnic, helicopter and gourmet proposals) and desitnations (such as Zermatt, Zurich, Berne, and Grindelwald in Switzerland, Dubai, Paris, Petra of Jordan proposals),
- Explored trending topics on social media and niche platofrms (Asian ‘Crush landing on you’ Proposal).
We came up with our keyword strategy that included high-potential keywords and geographic locations to target.
2. Content Optimization:
We developed and optimized the main landing pages and blog section, tailoring high-quality content that satisfied the user search intent, meeting and exceeding what we thought of search engine ranking factors specific to the chosen keywords and countries. Our content ranked on top positions despite being new in the industry.
3. Website Creation and Technical Optimization:
We meticulously built the website and optimized it from a technical standpoint to enhance its SEO performance, incorporating only the essential elements necessary for this stage of website development and budget requirements.
4. Citation and Back-link Building Strategy:
To enhance Ozpropoz’s local search ranking and presence in targeted countries, we implemented a robust strategy for building citations and backlinks on external websites. This effort successfully led to increased traffic from referral sites.
5. Measurable Results and Reporting for Continuous Optimization:
We have created the analytic setup and defined key performance indicators (KPIs), tracked various metrics to provide the client with clear insights into the effectiveness of our strategies. This data-driven approach allowed us to make informed adjustments and optimize continuously for better results. Our commitment to measurable outcomes and transparent reporting ensured the client was well-informed about the impact and success of our efforts.
Additionally, we aligned our ongoing efforts with the client’s social media initiatives, ensuring an end-to-end approach to optimization.
Event Planner SEO Targets and Results
Results: In just 8 months of SEO work, the following results were achieved:
- Organic Impressions: 87,400
- Organic Clicks: 5,160
- Leads Generated: 92
Wedding Proposals Realized: 40 (with a half-client capacity to respond to proposals for being engaged in another Protech startup for which we are helping with SEO)
We successfully obtained double the number of wedding proposals required by the client and surpassed the lead generation goals by nearly the same margin.
Additionally, OZPropOZ earned recognition as one of the top 20 Marriage Proposal Blogs on the web, acknowledged by Feed Spot. This is all thanks to the blog page consistently ranking at the top of search engine result pages and being updated with unique and compelling articles.
Client Testimonial on Our SEO Service
Nathalie Berli
Entrepreneur I Founder of OzPropoz
Words From Founder Nathalie Lemontey
“ I hired Nadia, the SEO for my brand new startup in the event business and she did miracles! Over just a couple of months, we got incredible traction through our website – she btw led the whole implementation, and prospects started to contact us from all around the world! Nadia is really listening to you and your needs, adapts her proposal of services and support accordingly, and is super reactive. She is also great at explaining what she is doing (and SEO was a mystery to me) and giving you fruitful recommendations! I really deeply thank Nadia for all that she did and keeps doing for the company! And I therefore highly recommend her if you want to perform and quickly achieve success in your business!”
UPDATE
OZPropOZ has engaged a co-founder and resumed collaboration with SEO Transformer.
The focus is now on helping OZPropOZ create standardized packages to scale up the business.
Hire us as your Event Planner Marketing and SEO Agency!
We look forward to collaborate with event and conference planners in Switzerland and abroad. Call us at +41 799 500 990 or write to us to organise a one-to-one meeting to discuss how we can bring results to your business.