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SaaS SEO Agency Services – Case Study

SEO for SaaS Startup

Forest Admin, a tech startup headquartered in France, and a leading provider of admin panel solutions internationally, engaged SEO Transformer to enhance their SEO performance over six months. The primary focus was to help the in-house SEO and product marketing team optimize their ongoing SEO processes and practices to grow their organic search visibility and user engagement and conversions.

Key Objectives

  • Enhance Organic Search Visibility: Improve rankings for key search terms related to admin panels and key solution landing pages.
  • Increase Website Traffic and User Subscriptions: Drive more targeted traffic to the website and improve user acquisition.
  • Define a backlink strategy for organic authority growth
  • Optimize Website Structure, technicality, and Content: Leverage strategic SEO enhancements to align with best practices relevant and useful to the website.

SaaS SEO Strategy and Implementation

Content Optimization:

  • Revised existing key pages and provided SEO recommendations.
  • Focused on aligning content with user search intent and enhancing the quality to boost organic performance and user retention.

Technical and Website Architecture Audit:

  • Conducted a comprehensive review of the website’s architecture to identify and rectify SEO-related issues.
  • Identified recommendations to improve site speed, mobile responsiveness, crawling, and indexation.
  •   Recommended the consolidation of the blog and documentation subdomains under forestadmin.com.

SEO Strategy and Recommendations:

  • Provided recommendations to optimize the SEO strategy based on detailed analytics and market research.
  • Provided ongoing recommendations for both on-page and off-page SEO tactics.

Monthly Optimization Support:

  • Regular updates and optimizations based on the latest SEO performance and algorithm changes.
  • Monthly meetings to report on performance metrics, track progress and refine strategies.

Support on Strategic SEO Questions and Directions:

  • Offered expert consultations to address specific SEO challenges and opportunities.
  • Assisted in shaping the overall online strategy with a focus on organic growth.

SaaS SEO Project Results

Due to organizational changes, the implementation of SEO recommendations was paused and then resumed gradually. Despite this extended implementation timeline, the website has achieved increased organic performance and subscriptions, including search visibility, keyword rankings, and a growth in organic traffic of up to 22.69%.

Client Testimonial on Our SEO Service

Monika Ambrozowicz

Lead Product Manager at Forest Admin.

“I can’t speak highly enough of Nadia’s work. I reached out to her when working on improving the online presence of a B2B SaaS platform targeted at technical audiences, and I have already received favorable feedback regarding SEO Transformer.


Our collaboration was exceptionally smooth. Nadia provided us with a plethora of highly useful recommendations grounded in meticulous research and her own expertise. She has supported us on all the core aspects of SEO: website audit, technical SEO, in-depth keyword research, backlink and content strategy. She’s great at explaining the strategy and specific tasks in a clear way, and she’s a real partner who tailors her approach to meet the unique needs of each business. I absolutely recommend SEO Transformer.“

Hire us as your SaaS SEO Agency!

We look forward to collaborate with SaaS businesses in Switzerland and abroad. Call us at +41 799 500 990 or write to us to organise a one-to-one meeting to discuss how we can bring results to your business.