THE SEO TRANSFORMER GUIDES
SEO Transformer Highlights
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.
- Explore our SEO guides per industry.
Community SEO Workshops in Switzerland and Beyond
Join our community SEO workshops online and learn about search developments, digital marketing and more.
SEO in the Age of AI: What You Need to Know
SEO Now Includes AEO, LLMO & GEO
- Provide direct answers (AEO)
- Be easily understood by large language models (LLMO)
- Be effective for generative search (GEO – Generative Engine Optimization)
- AI can accelerate content creation and research, but it cannot replace human expertise. True authority comes from your unique experience and insights.
- With the rise of AI-generated content, Google is prioritizing E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).
- AI can streamline parts of the process, but building brand authority and trust still requires a consistent, long-term strategy- Among all digital channels, SEO remains one of the most sustainable investments, delivering the highest ROI over time.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why Care about Page Speed?
Built for AI and Accessibility
Optimizing for speed requires clean, structured code. This improves usability for humans and screen readers while also helping AI-powered bots and search engines crawl and understand your content. Make sure your site does not block AI bots by default (many hosting providers and CDN networks do), and keep in mind that AI crawlers often struggle with JavaScript — so ensure your key content is available in clean HTML.