SEO & GEnerative AI workshops — Inhouse SEO/ GEO Training
We offer tailored SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) workshops to organizations of all sizes. SEO focuses on improving visibility in traditional search engines, while GEO ensures your brand appears in generative AI results. Our trainings and consultancy services prepare your staff to create optimized content, manage your website effectively, and boost both organic traffic and AI-driven visibility. We also help align SEO/GEO processes within your organization and apply best practices across your digital platforms.
WHY CHOOSE THE SEO TRNSFORMER WORKSHOPS?
OUR SEO WORKSHOPS ARE ACTIONABLE
- Understand how search engines, algorithms, and generative engines work
- Conduct effective keyword & entity research
- Perform competitor analysis
- Build an SEO/GEO measurement framework
- Improve on-page optimization
- Strengthen off-page SEO tactics
Customised To Your Business Goals
We will define the goal(s) of your SEO workshop according to your business needs. They can be:
- Organic traffic growth
- Avoiding poor organic performance after a website redesign or migration
- Reducing dependency on paid traffic
- Establishing content marketing as a major traffic channel
- Setting up a web platform that enables scalable SEO/GEO
- Implementing an organization-wide SEO/GEO process
- Technical SEO quality assurance
- Editorial SEO processes and best practices
- Google Search Console training
A Learning Experience That Ends With Application
- Hands-on training with practical examples
- Learn directly from experienced SEO/GEO experts
- Gain insights you can apply immediately to daily work
- Choose between lecture, open discussion, or workshop format
ABOUT THE SEO & GEO WORKSHOP TRAINER
Nadia Mojahed has been working in digital marketing for more than 15 years. She has organized and spoken at numerous expert seminars and workshops in Switzerland and internationally. In her trainings, she not only teaches how search works and how to manage the optimization process in-house, but also guides participants in applying their knowledge effectively.
More than just a trainer, Nadia monitors your progress, provides feedback, and helps you refine your overall approach to achieving measurable goals. She holds you accountable for taking the right actions, increasing results, and building long-term success.
Nadia Mojahed Digital SEO Consultant
Featured as one of the top women in tech in Switzerland to follow in 2022!
FREQUENTLY ASKED QUESTIONS
We organize the training virtually or at your premises. The process starts with an initial consultation to understand your needs and team structure. We then conduct a mini-SEO audit to check the health of your website and determine further the areas to cover in training. The duration of the training will depend on the areas you need and the number of people involved.
We customize the training to suit your organization’s specific requirements. The overall aim of this workshop is to “train” and “educate” your team members to become self-sufficient in managing the optimisation process for search engines and generative AI tools. We provide SEO auditing services to determine what type and kind of SEO work may be required for your website to achieve the preset goals.
Any member of the organization who will be delegated to plan and manage the SEO and GEO program, such as content creators, marketing and communication managers, web admins/ developers, product and project managers. All should learn about the search optimisation process and how it works.
Investing in educating your staff about SEO and GEO will help you maximise your organic performance and avoid mistakes that impact your ranking. For larger teams it helps align the content creation process and saves time of rounds of iterations and modifications.
Absolutely! Our SEO/ GEO workshop is designed to cater to individuals with varying levels of technical knowledge and experience. We cover the basics and gradually delve into more advanced concepts. Whether you’re a beginner or have some prior understanding of SEO and GEO, you’ll find value in attending the workshop and expanding your knowledge.
Yes, indeed! Our SEO/ GEO workshop goes beyond theory and offers practical hands-on exercises to reinforce your learning. You’ll have the opportunity to apply the concepts discussed and gain practical experience. Additionally, we provide real-life examples and case studies to illustrate how strategies are implemented in the real world. Our goal is to equip you with actionable insights that you can immediately apply to your own optimisation efforts.
The SEO/GEO workshop is designed to provide your team members with the knowledge and skills needed to effectively plan and manage the SEO/GEO program. By attending the workshop, your organization can maximize its organic performance, avoid common mistakes that can impact visibility, and align the content creation process for larger teams, saving time and effort.
Yes, the workshop is designed to cover the latest trends and techniques in SEO and generative AI. Our trainer stay updated with the dynamic nature of search and will provide you with the most current information and strategies. You can expect to learn about industry best practices, algorithm updates, effective SEO and GEO tactics to improve your website’s visibility and performance.
Yes, absolutely! The SEO/GEO training can be customized to suit your organization’s specific requirements. During the initial consultation, we will understand your needs and team structure to tailor the training accordingly. This ensures that the training addresses the areas you need and provides the most relevant insights for your organization.
Yes, we offer ongoing support to our workshop participants. After attending the workshop, you can reach out to our team for any clarifications, questions, or additional guidance related to the training material. We are committed to ensuring that you have a successful learning experience and can apply the knowledge gained from the workshop effectively.
Want to Organize an SEO & Generative AI Optimisation Workshop for your organization?
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