Update: To have your videos indexed on Google, add them to a main watch page, make them the primary content of that page, and use video structured data to help search engines understand the nature of the content. If you...
Consider the scenario where a potential customer is searching the internet for a product or service, and the top results are exactly what they need. This visibility is not coincidental but a result of these advanced search engines and businesses...
In the digital ecosystem, where visibility reigns supreme, mastering the art of search engine optimization (SEO) is paramount for any website’s success. Yet, despite meticulous keyword planning and content optimization, many businesses find themselves grappling with various SEO keyword dilemmas...
Despite their efficacy in improving conversions, some pop-ups pose risks due to Google’s devaluation of websites using intrusive ads since 2018. 🚫Intruisive pop-ups can hinder user experience. For example, content-covering pop-ups, overlay pop-ups that are not easy to shut down...
Here is a list of 10 useful tailor-made GPT-AI tools for SEO and digital marketing available for public use right now. With OpenAI granting paid subscribers the ability to customize their own GPT models, there has been a rise in...
SEO for SaaS (Software as a Service) companies cannot be confused with generic SEO. Instead, it requires specific tactics to be applied to this specific business model and user needs. The SaaS market has been flourishing with each passing year...
What’s new about SEO Transformer?
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.
- Explore our SEO guides per industry.
Community SEO Workshops in Switzerland and Beyond
Join our community SEO workshops online and learn about search developments, digital marketing and more.
Good to know
- GDPR protects your data, however data is governed by the country it passes by.
- Content SEO goes beyond passing tool and plugin checks, such as Yoast or others. It involves understanding search intent, ranking factors, and employing industry-specific tactics. To drive organic growth with SEO, it's essential to either be knowledgeable or hire an SEO expert.
- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. Check your page speed with Google’s PageSpeed Insights
