Publications: Technical SEO & Search Systems Analysis
Principal Investigator: Nadia Mojahed, MBA
Affiliation: Lecturer in Digital Marketing, Swiss School of Business and Management (SSBM)
Series: SEO Transformer Technical Report Series (ST-Series)
This repository serves as an open-access archive for technical methodologies developed by Nadia Mojahed. The research focuses on the intersection of search engine logic, information architecture, and enterprise digital governance. These reports are intended for academic researchers and senior technical SEO practitioners.
Current Publications
Optimizing Crawl Efficiency & Indexation in Large-Scale B2B E-commerce Architectures
Report ID: ST-2023-05
Abstract: Case Study of Multilingual AEM-Magento Integration that analyzes the synchronization of Adobe Experience Manager (AEM) and Magento to optimize crawl budget and indexation stability for a multinational oral healthcare manufacturer.
Keywords: Enterprise SEO, AEM-Magento, Crawl Budget, SEO Governance, GEO.
A Strategic SEO Framework for B2B SaaS Growth: Admin Panel Solutions
Report ID: ST-2023-06
Abstract: An analysis of the transition from decentralized subdomains to a unified root domain. Focuses on the methodology of consolidating backlink equity and aligning technical documentation with developer search intent.
Keywords: Subdomain Consolidation, SaaS SEO, Developer Marketing.
Technical SEO Migration & User Experience Integration for International Non-Profits
Report ID: ST-2023-01
Abstract: Details a strategic framework for large-scale migrations in high-authority sectors. Addresses data integrity, stakeholder technical governance, and foundations for Generative Engine Optimization (GEO).
Keywords: Site Migration, Data Integrity, GEO, UN-Affiliated Organizations.
Technical SEO Migration Methodology in the Life Sciences Sector
Report ID: ST-2022-04
Abstract: A Multilingual Framework for YMYL Digital Initiatives- a study on multilingual synchronization (EN, DE, FR, ES, IT) and data integrity for international cardiology platforms.
A Multimodal Local SEO Framework for Aesthetic Medicine in Geneva
Report ID: ST-2022-09
Abstract: Addresses the “visibility-prestige gap” in specialized medical sectors. This report integrates YMYL (Your Money or Your Life) content standards with hyper-local search signal engineering.
Keywords: Local SEO, YMYL, E-E-A-T, Medical SEO.
Market Validation and Rapid Organic Scaling for Specialized Event Services
Report ID: ST-2023-11
Abstract: This study examines a data-driven framework for validating startup viability through search intent mapping. It details the use of topic clusters to bypass established domain authority in high-competition global markets.
Keywords: Search Intent, Topic Clusters, Startup Scalability.
Technical Standards and Peer Review
All methodologies contained within this series are evaluated against current Search Engine General Guidelines and Information Retrieval (IR) theories.
Suggested Citation Format: Researchers wishing to cite these works should use the following format: Mojahed, N. (Year). [Title of Report]. Technical Report Series, [Report ID]. Swiss School of Business and Management (SSBM).
Practical Implementation and Data are found on the Case Studies page.