Many eCommerce businesses do not know the growth potential of optimizing their websites for search engines. Instead, they rely on social media or paid ads to generate leads and sales. Which are way more expensive and have less ROI compared...
Google applies specific algorithms to assess the ranking of pages for particular keywords. Not only on web pages but also on a broader website level. Therefore, it is necessary to take into account both on-page and on-site SEO ranking factors....
An SEO strategy is a comprehensive work that includes all you need to optimize your digital presence, get traffic and convert better. A detailed SEO audit with an action plan that includes precise tactics and actions to rank on top...
SEO optimization is more than simply applying some SEO tactics and hope they work out well. For a website to generate traffic and increase conversion rates, a fully optimized website is required. Read in this article why an effective SEO...
SEO is an essential asset to invest in to have a successful startup at early stages. However, many entrepreneurs think of SEO in later stages, either because they underestimate the potential of SEO in driving business growth or think of...
What’s new about SEO Transformer?
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.
- Explore our SEO guides per industry.
Community SEO Workshops in Switzerland and Beyond
Join our community SEO workshops online and learn about search developments, digital marketing and more.
Good to know
- GDPR protects your data, however data is governed by the country it passes by.
- Content SEO goes beyond passing tool and plugin checks, such as Yoast or others. It involves understanding search intent, ranking factors, and employing industry-specific tactics. To drive organic growth with SEO, it's essential to either be knowledgeable or hire an SEO expert.
- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. Check your page speed with Google’s PageSpeed Insights