Search News & Expert Insights
Your essential weekly digest of curated updates and exclusive expert insights on AI, SEO and PPC.
Weekly Digest: Curated Search News & Updates
Google AI Extends In-Search Booking: What This Means for Travel & Local SEO
Google AI Extends In-Search Booking: What This Means for Travel & Local SEO Google is accelerating its shift toward handling complete user journeys directly within Search, using new AI features that blur the lines between...
Switzerland’s EPFL, ETH Zürich, and CSCS launched Apertus, an open-source, multilingual AI model built for transparency, ethics, and global accessibility. It’s a milestone for open, trustworthy AI.
Google now restricts service areas in Business Profiles to cities, counties, or postal codes—no entire states or countries. Local businesses must refine their profiles to stay compliant and boost visibility.
Google’s AI Mode is rolling out globally, but research shows AI complements search rather than replaces it. Users leverage AI for summaries, ideation, and troubleshooting, while traditional search remains essential.
Google’s MUVERA uses multi-vector retrieval for faster, smarter, and more context-aware search. For SEOs, this means focusing on semantically rich, user-centric content—keywords alone won’t suffice.
Google has removed the “&num=100” parameter, affecting SEO tracking and Search Console impressions. Expect cleaner data and new performance benchmarks.
Our Expert Insights: Pro Tips & How-To
Blocked AI bots can prevent your content from appearing in AI Overviews and tools like Gemini or Perplexity. Check CDN/WAF rules, review logs, and whitelist legitimate AI user agents to ensure visibility.
Generative AI visits often appear as Direct or scattered referrers in analytics. Set up tracking for known AI sources and create a dedicated “Generative AI Traffic” category to better measure this growing traffic source.
SEO isn’t just technical—it’s about user intent, content strategy, and collaboration between developers and marketers. Focus on clean code, semantic HTML, and audience-focused content to boost search performance.
