Gender diversity speakers can play a crucial role in promoting workplace inclusion by inspiring employees to embrace differences and challenging biases.
Gender Diversity Speakers Contributing to Workplace Inclusion Read More »
Insights by Glenda Cordonne, Strategic, Operational Marketing, and Social Media Expert.
Social networks are now an integral part of our daily lives.
Instagram, Facebook, Twitter,… are just some of the most popular and widely used social media platforms that record daily shares, updates, and appreciations from all over the world.
The transcript provides a summary of a workshop on Facebook and Instagram ads for the Swiss market in 2023. The event is hosted by SEO Transformer, a digital and SEO agency in Switzerland. The guest speaker, Arnaud Poullin, is a specialist in e-commerce and B2B marketing with expertise in acquisition through Facebook and Instagram ads.
Facebook & Instagram Ads for the Swiss Market – Workshop Read More »
This is a transcript of a workshop on content strategy in practice, hosted by the SEO & Web Swiss Chapter. The workshop features guest speaker Pauliina Rassi, a content strategist, communications consultant, and copywriter. The workshop focuses on practical tips for managing content, planning a content calendar, and improving content production efficiency.
Content Strategy in Practice-Workshop Transcript Read More »
To start with, it is important to understand how the AI content generators function. Based on an engineered language model that examines a colossal collection of publicly available data (ex. Wikipedia, the Internet Archive, WordPress, New York Times, GitHub, Reddit… etc.), the AI writer discovers the probability for one word to succeed another word based on the likelihood of words appearing in a given sequence.
Stories have the power to move us and change our behaviour, to shift us from indifference to positive, constructive action. But too many organisations throw away the chance to use this simple, straightforward technique to achieve their goals. Worse still, poor storytelling is losing them their audience, their reputation and their funding, which has a knock-on effect on staff morale and engagement.
Here is what Google Trends tells us about a few trending search topics for five Swiss cities (Geneva, Lausanne, Bern, Basel and Zurich) globally in the past five years (2017-2021) when it comes to topics such as art & entertainment, shopping, food & drinks, running & walking, cycling, and business & industrial.
Here I share the topics I covered during my session about the SEO process challenges and wins during the BrightonSEO conference in April 2022, which hosted more than 3000 SEO, digital marketing, and web development experts and enthusiasts. I had the honor of having John Muller, Google’s Search Advocate attending my first in-person conference speech.
Wondering which Swiss Canton that has the most searches on Google around Valentine’s Day? According to Google’s keyword search volum (see below terms & notes for definitions), the Canton of Valais is the Swiss Canton that has the most Valentine’s Day related searches compared to all other regions in Switzerland.
Which Swiss Canton Celebrates Valentine’s Day Most? Read More »
Our 6 expert SEO strategy tips are the most important elements to include in your digital plan for all times.
An effective SEO strategy is essential to help grow your website’s qualified leads and sales. Without it, your website will be a liability (take money out of your business) rather than an asset (brings money back).
